What does a Brand Visual Audit include?

A focused working session and a written report: what your visuals communicate about your price point, where you lose the customer, and a prioritized list of fixes.

Do you work remotely or on set?

Angelina Belokon works worldwide — both remotely and on set — with brands across fashion and lifestyle.

Which languages do you work in?

Projects are run in English and Russian.

Can you handle a full rebrand?

Full visual identities and rebrands are delivered together with Ounce Agency, the brand studio Angelina Belokon co-founded.

Art Director & Creative Consultant — Fashion & Lifestyle Brands

I make brands look expensive — and sell like it.

Angelina Belokon — art director, creative consultant and stylist. Former Harper's Bazaar fashion editor, ex senior stylist at TSUM, Moscow's leading luxury department store. Co-founder of Ounce Agency.

Book a Visual Audit Selected Work ↓

Ex Harper's Bazaar Ex TSUM Co-founder Ounce Agency 10 Years in Fashion Working Worldwide, Remote & On Set

Wide fashion campaign still art-directed by Angelina Belokon for Ounce Agency, 2024 — Campaign — Ounce Agency — 2024

Campaigns, lookbooks, rebrands.

Rebrand Ounce Agency — 2024

SHU SHA

Full-scope jewelry rebrand: strategy, identity, packaging, campaign.

A coherent emotional brand image and a practical visual system.

Campaign Ounce Agency — 2024

HQBM

Shoot and design for outdoor advertising and posters.

Minimalist OOH communication built on physicality and styling.

Campaign Ounce Agency — 2024

DR ZHIVAGO

Grand Collection campaign: ballet aesthetics, Ballets Russes context.

A visually precise story shot at Pont Alexandre III, Paris.

E-commerce Ounce Agency — 2024

TANYA CHURSINA

Artist platform: site structure, object and portrait shoot.

One authorial system uniting artworks and everyday objects.

Rebrand Ounce Agency — 2024

MIOGI LI

Brand launch: platform, identity, campaign, catalog, video, site.

A premium ecosystem with a recognizable “cool frost” aesthetic.

Lookbook Ounce Agency — 2024

BABOCHKA

Cover story: film photography collaged with AI generations.

A cover capturing the balance of digital and real life.

Selected projects under NDA. Full case studies available on request.

Request Full Portfolio →

Three ways to work with me.

Brand Visual Audit

A 60-minute working session plus a written report: what your visuals say about your price point, where you lose the customer, and the exact fixes — prioritized.

1 Week · Fixed Fee

Book an Audit

Creative Direction

Concept to final frame: campaign, lookbook or e-commerce shoot. Moodboards, casting, styling, on-set direction, post supervision.

3–6 Weeks · Project-based

Start a Project

Creative Consulting

Your creative director on call: monthly art direction, content review, shoot supervision and guidance for your in-house team — without the full-time hire.

Monthly · Retainer

Enquire

Need a full visual identity or rebrand? That's delivered with my team at Ounce Agency — the brand studio I co-founded.

Ounce.Agency →

From audit to assets.

Audit

Where the visual gap is and what it costs you.

Concept

Moodboards, references, visual codes, shot lists.

Production

Casting, styling, set, direction.

Delivery

Final assets, usage guidelines, rollout support.

Ten years inside the fashion machine.

Portrait of Angelina Belokon, art director and creative consultant for fashion brands — Portrait — Angelina Belokon

I spent a decade where fashion imagery is made and judged: as a fashion editor at Harper's Bazaar and senior stylist at TSUM, Moscow's leading luxury department store — styling editorials, building campaigns and learning exactly which visual codes make a product read as premium.

I co-founded Ounce Agency, a brand studio for fashion and lifestyle companies. Today I work with international brands as an art director and creative consultant: same glossy standards, applied to your margins.

Working worldwide — remote and on set. Fluent in English and Russian.

Years in Fashion

EN·RU

Working Languages

Global

Remote & On Set

Quoted where fashion is discussed.

Harper's Bazaar RTVI SRSLY Harper's Bazaar RTVI SRSLY

Available for podcasts, panels and expert commentary on fashion branding and visual culture.

Press Enquiries →