DAILY ROUTINE

SHU SHA

№ 100 — Campaign — 2024

SHU SHA — campaign, figure at a river fence at dusk
SHU SHA — hand with the flower ring against black
SHU SHA — cartwheel in a summer field above the river, on film
SHU SHA — gooseberries with silver earrings on a steel tray over lace
SHU SHA — hands with a silver ring holding dill umbels in evening light
SHU SHA — sepia portrait with a hydrangea-petal earring
SHU SHA — bowl of currants in lace, flower ring on the hand
SHU SHA — drop pendant on a chain, steel tray with pink currants

Art Direction & Styling — Angelina Belokon

Photography — Katya Maikova

Model — Margarita Klimova

Hair & Make-up — Maria Botneva

Producer — Anastasia Kirimova

Assistant — Maria Kovaleva

A campaign shoot inspired by the films of Tarkovsky.

As part of her work with Ounce Agency, Angelina also created a visual guide for the brand.

Created during Angelina’s years at Ounce Agency, where she was a co-founder and led art direction and production.

SHU SHA — Campaign — 2024 — Angelina Belokon