DAILY ROUTINE

MIOGI LI

№ 98 — Campaign, MIOGI LI — 2025

MIOGI LI — two backless black gowns on a pale ground
MIOGI LI — two models holding driftwood against black
MIOGI LI — driftwood texture, close-up
MIOGI LI — one-shoulder gradient dress with ink in motion
MIOGI LI — reclining figure on a black leather sofa
MIOGI LI — open-back look on a leather sofa
MIOGI LI — black tailored jacket with driftwood, seated
MIOGI LI — ivory one-shoulder dress in motion

The shoot features Harp, a wooden art object by Salty Project: the artist gathers driftwood on the shores of Sakhalin and turns it into works of art. The founder of MIOGI LI comes from Sakhalin, so the collaboration mattered for building a community around the brand.

Art Direction & Styling — Angelina Belokon

Photography — Victoria Vlasova

Producer — Daria Selyugina (Ounce Agency)

MUAH — Yaroslav Grekhov

Light Assistant — Stepan Fankin

Stylist Assistants — Regina Vavilina, Luiza Nurdinova

Created during Angelina’s years at Ounce Agency, where she was a co-founder and led art direction and production.

MIOGI LI — Campaign, MIOGI LI — 2025 — Angelina Belokon