DAILY ROUTINE

MIOGI LI

№ 074 — Campaign & catalogue — 2026

The palette of the campaign is inspired by the work of Joan Miró.

MIOGI LI — campaign, figure in red seated on a red chair against blue
Joan Miró — exhibition poster, blue ground with a red stroke

Reference — Joan Miró

MIOGI LI — campaign, red tailoring in motion against blue
Joan Miró — print, blue field with red discs and black signs

Reference — Joan Miró

MIOGI LI — campaign, nape and red collar against blue

Catalogue

MIOGI LI — catalogue, red silk set on black
MIOGI LI — catalogue, black dress with sheer stockings on black
MIOGI LI — catalogue, navy open-back dress with a red hat on black

Campaign

Art Direction & Styling — Angelina Belokon

Photography — Victoria Vlasova

Hair & Make-up — Karina Khachaturyan

Model — Tomaris Tangriberganova

Gaffer — Pavel Koolish

Producer — Daria Selyugina

Retouch — Ekaterina Gushchina

Styling Assistants — Svetlana Mkrtchyan, Regina Vavilina

Production Assistant — Sofia Teplyakova

Catalogue

Art Direction & Styling — Angelina Belokon

Photography — Anna Gorskaya

Hair & Make-up — Karina Khachaturyan

Model — Tomaris Tangriberganova

Gaffer — Pavel Koolish

Producer — Daria Selyugina

Retouch — Ekaterina Gushchina

Styling Assistants — Svetlana Mkrtchyan, Regina Vavilina

Created during Angelina’s years at Ounce Agency, where she was a co-founder and led art direction and production.

MIOGI LI — Campaign & catalogue — 2026 — Angelina Belokon