MIOGI LI

№ 214 — Campaign — 2025

MIOGI LI — white one-shoulder dress in motion at a shoji screen

MIOGI LI — bare back in a laced corset with black chiffon against the light

MIOGI LI — white sheer dress, kneeling figure

MIOGI LI — black halter top and full skirt with sheer panels

MIOGI LI — silhouette and tree shadow behind a shoji screen

MIOGI LI — portrait with a pearl face veil, black mesh dress

MIOGI LI — white ribbed dress, black-and-white portrait

MIOGI LI — black dress with a cut-out collar against a shoji screen

MIOGI LI — corset silhouette with crossed arms against the light

MIOGI LI — white mesh dress, reclining figure

Art Direction & Styling — Angelina Belokon

Photography — Maria Mikheeva

Production — Ounce Agency

Set Design — Tatiana Chumicheva

Gaffer — Pavel Kulish

Hair & Make-up — Yaroslav Grekhov

Model — Sasha G @ Vproject Models

Assistants — Maria Kovaleva, Alena Ganzeeva, Sveta Mkrtchyan

A campaign for MIOGI LI inspired by Sakhalin, the place its founder comes from. The coastline photo is from the brand’s personal archive; it became the reference for the light in the frames.

Created during Angelina’s years at Ounce Agency, where she was a co-founder and led art direction and production.