DAILY ROUTINE

BABOCHKA

№ 154 — Commercial editorial, real photo × AI — 2024

BABOCHKA — New Reality, opening spread: two heroes on a rattan bench
BABOCHKA — cover, spring-summer 2024: figure in a white Jil Sander top drinking water
BABOCHKA — cover, spring-summer 2024: portrait in a dark jacket
BABOCHKA — real portrait beside an AI-generated still with a porcelain vase
BABOCHKA — spread: real portraits beside an AI still of a lotus pond
BABOCHKA — reclining figure in dark denim with a red bag
BABOCHKA — spread: two figures against a wooden wall, clutches still life, suede coat on a bench
BABOCHKA — spread: AI still with clover beside a figure seen from the back
BABOCHKA — spread: dark suit and olive dress, full-length portraits
BABOCHKA — cover story, film photography collaged with AI imagery

Art Direction & Styling — Angelina Belokon

Producer — Natalia Kurokhtina

Creative Producer — Ekaterina Kalentyeva

Photography — Alexey Grigoriev

Video — Timur Izhbulatov

Models — Natasha S @ Avant Models; Luka @ GENOM Management

AI Imagery — Midjourney

Style Team — Alena Kovtunova, Konstantin Shurygin

Hair & Make-up — Sasha Stroganova

Gaffers — Sergey Saveliev, Nikita Kolemagin

Producer’s Assistant — Ekaterina Shishkina (Ounce Agency)

Stylist Assistants — Anastasia Tikhomirova, Ekaterina Neustroeva

Published in — BABOCHKA, Spring–Summer 2024

The concept joins real photography with generated imagery: drawing on the shot frames, Angelina created images in Midjourney inspired by them. The layout is built so that the AI frames complement the real shoot.

Created during Angelina’s years at Ounce Agency, where she was a co-founder and led art direction and production.

BABOCHKA — Commercial editorial, real photo × AI — 2024 — Angelina Belokon